Assuming you haven't just finished whatever you've been reading, what are you using for a bookmark? I'm about 50 pages into Ruth Ware's THE LYING GAME, and my bookmark is purple. It's a real bookmark, not a random piece of paper or Kleenex that was handy. It says "Smith Family Bookstore" (Eugene, Oregon) and it has images of a sailing ship, a dragon, a pony and other images that make me think of children's books. I picked up a stack of those bookmarks the last time I was in the store.
What's holding your place in the book you're reading today?