Soho Press is taking a different approach with the publication of Colin McAdam’s third novel, A Beautiful Truth.

Most mystery readers know Soho for its imprint Soho Crime, under which it publishes wonderful international thrillers. But Soho has several imprints and while A Beautiful Truth isn’t a mystery, it sounds like a book that mystery readers might enjoy.

A Beautiful Truth prominently features chimpanzees in several different storylines, including roles in domestic settings, linguistic and medical research facilities.

“The novel is really a collection of true stories,” said McAdams in a release. “I think people are instinctively inclined to believe it is a fantasy because it involves ‘animals.’ All the behavior in the novel is based on documented chimp behavior and on behavior that I witnessed among the chimps I met.”

As a way of showing a commitment to chimpanzees, Soho Press has partnered with Save the Chimps, the world’s largest chimpanzee sanctuary, to help raise money and spread awareness for the Florida sanctuary. A large portion of the proceeds of book sales will go to the group.

Save the Chimps was founded by Dr. Carole Noon in 1997 and is now home to nearly 300 chimps in Fort Pierce, Florida. Its mission is to provide and build support and permanent sanctuary for the lifelong care of chimpanzees rescued from research laboratories, entertainment, and the pet trade.

Many of the chimps who call Save the Chimps home were rescued from situations similar to those described in the novel.

“I did a lot of research for A Beautiful Truth, including spending time with chimpanzees in similar situations as those at Save the Chimps. It makes me happy that the story can make a real difference,” added McAdams.

The fund-raising campaign kicks off this month during booksignings and special events and will continue through next spring. In addition, proceeds to benefit Save the Chimps are for the lifetime of the Soho Press edition of McAdam’s A Beautiful Truth.

For more information, visit Save the Chimps.